File Size: 7424 KB
Print Length: 301 pages
Publisher: Wiley; 1 edition (September 2, 2014)
Publication Date: September 2, 2014
I found the author's style to be entertaining and insightful as well as practical. A single mere example among hundreds is her formula for judging the impact of your writing: " Energy × Inspiration × Sympathy = Content. " The girl point: you have to perform well in all areas; if you report a zero for any one of these factors... well, you can do the mathematics.
Component I reviews a lot of what I already knew about the process of writing. She covers not only the key stages in the writing process, but in addition offers detailed insights into refining and improving your duplicate. Part I contains great advice for folks who may know how to approach the task of writing, and it's laid away in a method that's easy to understand and keep in mind.
Part II, about grammar and usage, offers lots of " Do this" and " Don't do that" advice. If if you're a good writer already, then you'll find this section a refreshing, amusing reminder about all the ways that we can go wrong with words. But if you're not nearly as good a writer as you'd probably like to be, you will learn a lot about giving your language more impact and power.
Component III is the briefest section, but with some powerful advice about creating a great story.
Component IV contains lots of practical advice about what to write and how to write it. Likely to find lots of detailed suggestions, such as how to properly cite others' work within your own. I particularly liked the girl chapter entitled, " See Content Moments Everywhere, " that may open your eyes to the opportunities all around you for interesting stories that will help your brand punch above its weight. (And that is just one example of 15 subjects she includes in this section. )
But Part V – wow! It alone was worth ten times the price of the book. She gives point-by-point guidance for 13 different types of content that marketers create, such as blog blogposts, tweets, emails, headlines, home pages, infographics, and more. Nearly every marketer will learn something on every webpage with this section, no matter how experienced you are. I expect to come back to this section again and again.
Part VI concludes with a set of pointers to various types of tools and resources that writers will definitely find useful.
With so many wonderful resources available to marketing writers today, especially content marketers, it takes a lot to stand out above the masses. But in Ann Handley's " Every Writes, " she offers one of the very most useful pieces I've seen., How wonderful to find a book about writing content that is filled with great content!! Tips, insights, intelligence - regardless of what you call it, this book is filled with helpful information. I actually also love how the writer writes in such an interesting and entertaining way.
Fantastic resources are included as well. A book I'm certain I will be referring again to often.
Valuable information, writing evidently as well as in a way that is highly readable and enjoyable. Therefore happy I found this wonderful book., There are numerous advice for how to publish more deliberate, polished content in this book. I make reference to it constantly just to tense up my writing style. It's definitely a better place to start than her other book, Content Rules, if you're looking to start a blog/podcast/website. Cleaning your writing style appears like it would be more likely to pay dividends than curating average or even above average content., Ann's book is amazing. I read it and have designated so many pages to revisit. This should be required reading for everyone in marketing or anyone who is on the social web. I actually learned so many things I look forward to incorporating in my professional and personal life. Jason Miller said it well when he suggested having a copy with this book at your desk at all times. I actually think it's essential for the transition from traditional marketing to being a TRUE hybrid marketer. The particular book prompted me to sign up for marketing profs and I will be reading Content Guidelines. Keep your good stuff coming Ann! #iloveeverybodywrites, One of the most useful textbooks I have ever read. Professionally, I'm so glad I actually got my hands on Everybody Writes when I do early on in my career so I can learn and apply the extremely practical advice Handley gives. The book has become one of my few go-to guides, with plenty of bookmarks and highlights on the Kindle fire for quick reference to problems that I struggle with in my own writing.
Other reviewers have struck the high points therefore i won't rehash, but one of the most notable achievements of Handley's latest work is the fact she has disguised a textbook within an incredibly easy-to-read, entertaining, and often hilarious item of writing.
It may be an odd connection to make, but I happened to read Everybody Writes" immediately after going through Steven Pressfield's War of Artwork, Turning Pro and Carry out the job. It turned away to be a perfect combination, as Pressfield provided the big picture and motivation while Handley offered the more practical strategies.
An outstanding book, worth a lot more than the pair of hours required to read it., In case you purchase a copy of Everybody Writes?
Short answer: yes.
Regarding the slightly longer answer, read on.
Perhaps if you're what Ann refers to as an " adult-onset writer" (someone who was scarred by curmudgeonly English instructors or suffered from way too many paper cuts when printing out your formulaic five-paragraph essays). Or perhaps you're more like me (a professional writer who spends at least a considerable portion of the day writing and editing). No matter what type of author you happen to be, Everybody Writes has something to offer you.
Ann is the slightly sassy (but always inspiring) coach who will help you whip your writing into form while delivering entertaining one-liners that keep coming back for more.
Every person Writes is packed with useful info on everything from applications that'll help you be more productive to techniques to keep your writing clear and centered. I especially enjoyed the later sections of the book where she offers functional advice on specific types of writing (e. g. landing pages or the " About" section of your website).
I'd recommend it to anyone who desires to become a better author and enjoys Mean Women and Tina Fey referrals.
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