File Size: 1094 KB
Print Length: 341 pages
Publisher: Rodale; 1 edition (September 14, 2010)
Publication Date: September 14, 2010
Weight loss is ultimately just calories in (diet) and calories out (exercise), but Kessler has taught me to KNOW WHAT YOU EAT. I have made it a habit to go on-line and check the nutritional information for the food outlets We frequent, and to always check the labels on packed food. If the restaurant doesn't provide nutritional information, I move on to one which does! If the supermarket doesn't provide dietary information on the products they sell (notoriously a problem in the deli/bakery sections), I move on. Try Kessler's advice on this and you will be in for some big, but helpful, shocks.
My only complaint is that the book is a bit repeated, particularly in his item-by-item examples of the horrible things done to food. But stick to it, and it does drive the message home, and there are good training as you go along., Most of this book was comprehending the technology behind the neurological wishes of overeating and just how the food industry manipulates their food and advertising to entice all groups of people.
While it was interesting to read about how precisely the food industry manipulates excess fat, sugar and salt into their food to make all of us "Crave-It! " I was dreaming about a larger segment on how to improve our thought patterns, with real recommendations to try, rather than9124 hypotheses. I think as an addition to a book We recently purchased titles Self-control, it could be helpful., When you are thinking this is a fast and easy diet book, stop right there, it isn't. Kessler explores how in the last 50 years we as a population overindulge, and what has transformed in the world around us. This book could be divided into about three major sections, the changes in the food industry, why we have the compulsion to overeat, and how to stop overindulging. Solutions aren't easy. We loved an early part in the book where Kessler said he was staying in a hotel room in which he was given a plate of warm chocolate chip cookies, and threw them out. (I am not advocating tossing out food.. ) This individual knew that his weak point for cookies would have him out of control and have him ingesting those cookies rapidly.
Our own food industry is exactly that, an industry that studies us and makes marketing judgements directly centered on getting us to take more. The food industry is generally concerned with their bottomline, not our waist. They know our brains are hardwired for sodium, sugar, and fat. Within the caveman days, we needed all three of those to help us make it through. Now, our food provide is plentiful, and we should worry less about these, but our brain hasn't caught up with the business revolution. Ever ask yourself why we like things like chocolate dipped pretzels or those tasty cheese and bacon drenched french french fries?
Throughout time food materials have been limited and we have craved food that would help support us. Kessler maintains, we have been still hard wired doing this, and we still have these biological urges. We are being marketed towards what has become our weaknesses. The final portion of the book he or she suggests ways to stop this desire to overindulge. There are no easy solutions. Watch portion size, eat enough to support you to the next meal. Stay away from sweet, salty, and fatty food. No gimmicks, no tricks on making this easier, we should re-wire our brains.
Chapters are nice and small, so they are easy to digest. His writting style is much like having a conversation with someone that is knowledgeable and passionate about what he speaks. There are no easy solutions in getting us to halt eating so much, just explations behind why. Hopefully with increased of us knowledgeable about why, we can stop overeating.
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