eBook: Download Cultivating Customers Farmers Online Marketing ePub (TXT, KINDLE, PDF) + Audio Version


  • File Size: 2950 KB
  • Print Length: 188 pages
  • Publisher: Lioncrest Publishing (October 3, 2016)
  • Publication Date: October 3, 2016
  • Language: English

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I use had a Small Farmville farm Central website for many years and have always appreciated the knowledge, advice and support received from Simon and his staff. Cultivating Customers is another solid pillar in simon's 'farmer support system'. I farmed I for some time with no clear marketing plan in place, and I now feel prepared to finally create a plan and materials that are targeted to different customer segments we sell to ( direct consumer, small retail, food hub). Every chapter contains specific tips and and actions that can be used immediately. Set up, well organized, relevant to any type of farming. Furthermore great for market administrators, CSA managers. I will definitely use the clear explanations and specific good examples for utilizing Tech-y things We are not so familiar wit - i. e. Twitter, instagram, and will implement both in my marketing this season. the book gives a lot of concise information supported by excellent examples and ideas for implementation., This book provides a great overview on marking concepts and modern strategies that farmers are able to use to help build their customer base. It is enjoyable to read and easy to jump around to the chapters that are most relevant to you. Even though the concepts can apply to a lot of farm business models there is the most information about marketing CSAs. We would have enjoyed more examples of how to market a farm that is concentrated on wholesale., I really appreciated all the helpful information in this publication! I'm not a born marketer, so having a resource that gives myself step-by-step instruction and plenty of ideas on how to market my farm has been great! Even in the best of times, making a living farming isn't super easy, so not having to reinvent the wheel of actually figuring out how to sell what you grow makes it just that much easier. Thanks, Simon!: -), If you are just starting out as a farmer, market gardener, csa manager, or market supervisor READ THIS BOOK!!! It is chock packed with helpful information and instructions on how to use different marketing tools. We are brand new to being a market gardener and csa manager and I am very thankful for this book as it has outlined my plan of action going forward with marketing., good info, I am a full time young farmer in Michigan. The probably the main book I read this spring.
-Luke Eising provisionfamilyfarms. apresentando, Basics are covered, builds on a plan, makes you think why, who, and how, Great book fast shipping

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Cultivating Customers Farmers Online Marketing
Average Rating: 4.01
Votes: 13
Reviews: 1