File Size: 1094 KB
Print Length: 436 pages
Publisher: Holt Paperbacks; 3 edition (April 1, 2007)
Publication Date: April 1, 2007
Typically the book is fairly exhaustive, covering what copywriting is, how to publish based on your intent (i. electronic. to communicate, to market, and so forth. ), writing for different types of copywriting assignments (direct mail, web/email, PR materials, brochures/catalogs), even ways to get a job as a copywriter or hire one yourself. The back of the book also contains valuable appendices for trade journals, websites, books, and organizations.
The book is fantastic on its own, but its main focus is on the copywriting industry. For those who are looking to start and look after their own freelance copywriting business, I firmly recommend The Well-Fed Writer: Financial Self-Sufficiency as ad advertisement Freelancer in Half a dozen Months or Less to accompany this book. Between the two, no stone is left unturned., Good book on copywriting. I'm not all the way in which through it yet, but from where Now i'm at right now, I would recommend it to someone thats considering this field., Could use an update. 80% of this is relevant and excellent. Some of this is a lttle bit outdated when communicating of technology, but that's what happens when you write a book on technology., He makes it easy to understand and it's really an enjoyable read. (He's not trying to make an impression on the reader, he's seeking to teach the reader! ) For me, it's invaluable data, I know it will help me a lot., I read this book this morning. I am wanting to go after copywriting and doing the AWAI copywriting training. That really did reflect again to what I was studying and gave me perspectives to think on., Critically, one of the very best manuals to copywriting out there! Bob Bly is a pro who shares information and experience that are pure gold. I purchased the first edition in 1990. This latest, in Kindle version. Besides this guide - only one of many gems - I highly recommend you sign up for his email newsletter. Just go to bly. possuindo. Promise, you will not be disappointed!, This is phenomenally helpful! As an intern trying to figure out the copywriting world, this guide has been on par with a human writing mentor. I get so much concrete advice that has everyday impact on my work.
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